Not long ago, Google launched the support for Explicit Annotations that rendered similar content in templates with differed languages. Recently, it has released a markup that supports multilingual content. The markup produces entirely new solutions for international SEO. If one digs deeper into the release that has produced more worries among the users of the website.
Many websites serve their users in their respective locations but there are many of these that supports users from everywhere around the globe. These websites employ different approaches in serving their users contents according to their different languages and geographical locations.
The international SEO and multilingual domains have been plagued by two major issues for a number of years namely correct geo-targeting a particular site and secondly, duplication handling. To use the website effectively, Google demands that you should do the following to aid in the figuring out of the right pages.
– The use of your country’s specific Top Level Domains (TLDs), the likes of .com, .au or .co.za… to name a few countries as examples. Alternatively, you can just use the .com domain.
– No use of sub-domains – use the subfolders
– That you do not make the use of IP redirects for Geo- Specific Information such as phone numbers and currencies since Googlebot’s only origin is the US IP addresses. Here, Google recommends hard coding according to the subfolders of a specific country.
– Geotarget subfolders through the Google Webmaster Tools
What you should know is that the annotations are put into use based on per- URL. Always take caution not to use the homepage, use the specified URL for the link elements.